Strategies for Maximizing the Impact of Your CRM

Companies often invest in CRM platforms and expect the benefits to materialize without a utilization strategy in place. The key to making the most of a CRM is to treat it as a means to an end, one that enables strategic business execution, rather than an end in and of itself. Download this free presentation and start...

• Identifying your CRM needs
• Acquiring organizational buy-in
• Devising your strategy
• Selecting a software
• Organizing implementation processes, timelines, & training
• Collecting & analyzing KPI data